The restaurant business world is indeed very interesting. Starting from how to serve food and drink that has a characteristic, creating a comfortable restaurant atmosphere to create an unforgettable customer experience to attract the attention of many visitors. Opening a restaurant continues to be a dream that is in great demand for culinary lovers and entrepreneurs. Although this business is so attractive, it is not easy to succeed in it. In fact, about 60 percent of restaurant businesses went bankrupt in the first year and 80 percent did not reach year five. On the other hand, renting a place in a block that is filled with loved ones will also make it difficult to attract new customers. Strategic locations if not supported by social media management will also not benefit more, it would be better if you use location-based application management such as geofencing to increase your restaurant business success.
The rising trend of eating out is good news for restaurant owners. But taking advantage of this situation requires some strategic planning. One of the best ways to make a breakthrough in the culinary business is by offering new experiences. Regardless of where you live, consumers will always be intrigued by new ideas. In addition, there is always the potential to utilize the untouched market (some out of the box ideas are needed). Now, maybe a lot of people are looking away from popular restaurants or cafes in a city, but Biel’s intention is not only to expand his personal brand. Instead, he saw different needs for each type of new restaurant. A solid business plan is as important as the success of a restaurant, but often there are still many business people who are in a hurry to ignore the business planning process.